About us

   OMG!! Our dresses have pockets!!

 

JHOP, a common reference to pockets in Tamil and many other Indian languages - Jaeb, Jhobi, Jhobu etc, is an answer to women’s basic need from fashion. While women have been depending on bags and men to keep their belongings, men are able to fit not only theirs, but our belongings as well. 

 

This disparity in fashion is so common for people who wear women’s clothes. You don’t have to look far to find Twitter-rants, memes, articles and videos in which people are either complaining about not having pockets or rejoicing over “dress with pockets''. With Jhop, we aim to not only provide clothes with functional pockets, but also empower women to understand what they are capable of once we have taken the weights of their phones and wallets off of their hands. Our pockets are as functional as men’s pockets and can hold a mobile phone, keys, lip balm, sanitary napkin, a small wallet, mask, small sanitizer bottle, kajal and even a small chocolate bar - all your basic essentials. If headphones can be hands-free, why not women?

 

So, why JHOP? Well, it is quite simple, isn’t? - POCKETS. While we launched in January 2021, the ideation was done, well, over 5 years ago. It was over lunch in 2016, we realized that we had to find a place to keep our belongings, even in public restrooms. We worked on the idea through our maternity leaves - between a global pandemic and a million diaper changes, negotiating between cranky toddlers and long distance vendors.