In the constant fight for equality, we extend our hand by making Functional clothes for women.

Our aim is to normalise pockets in women’s clothes.

With JHOP, every little thing counts. We take pride in being a conscious brand and as a tiny step, we upcycle our fabric waste into scrunchies and add it to your orders as a ‘Thank you’

Inclusion in fashion should've been done yesterday, and yet we see a lot "idealistic - thin, tall, fair and conventional beautiful women" modelling most of the clothes online.

We wanted our brand to be relatable. We didn't want our audience to feel even 1% less about themselves when they open our Website. We are not saying we are there yet, but we are definitely on that path.

You are enough!